The mentions of the company, its speakers and its product are the heart of PR. You can measure quantity, quality, coverage, role, tone and much more. However, you can start with quantity.
When we research a company or a certain market, we always overview the situation during a specific period. When we research the company we always compare it with competitors.
5 examples of insights that content analysis can bring
If you want to evaluate your own media activity, competitor activity and market in general, you need content analysis. Do you want to understand the effectiveness of different channels of communication, audience characteristics and the level of information impact?
