The mentions of the company, its speakers and its product are the heart of PR. You can measure quantity, quality, coverage, role, tone and much more. However, you can start with quantity.
Media monitoring in the work of a marketer: 5 lifehacks
Media monitoring should not only be considered as a tool for tracking marketing and PR campaign effectiveness. Along with analytics of the work performed, it can also be useful for planning future activities. Let’s take a look at how else you can use media monitoring.
LOOQME CEO & Founder Oksana Kononova performed at the international PR & Communication Summit Romania and told how media analytics helps to find better solutions in turbulent times.
