LOOQME X Ranok
“We had a global goal — to evaluate the reputation of our corporation”
As the company experiences rapid growth, it has committed to revising its reputation assessment policy and improving its media analytics.
“Our goal is to enhance the analysis of media mentions, track the number of published materials each month, and generate reports on our media presence. We aim not only to study our growth rates but also to compare our media presence with that of our competitors to gain a comprehensive understanding of our media visibility.”
- Gathering market benchmarks
- Monitoring the presence of the company in the information space
- Developing a communication strategy for responding to negative publicity
“Activating MyNews bot, Google Alerts, and recording all mentions in a spreadsheet each month proved to be very inefficient and time-consuming. Práficos were limited to counting the number of mentions, providing us with neither a complete picture nor qualitative metrics.”
LOOQME Hub offers tools for self-managed use of the service. Additionally, you have the option to engage specialists for any of your needs. This way, you gain valuable insights while saving time.
“We needed a comprehensive reputation audit: to analyze brand mentions online, identify reputational strengths and weaknesses, assess target audience loyalty, and compare with competitors. In other words, we required an audit that would provide insights into the current perception of the corporation and help develop a reputation management strategy.”
The Ranok team most frequently uses the mention analytics option, which analyzes their mentions and compares them with competitors' metrics in the market. The company also considers such important indicators as reach and sentiment analysis.
“Data should be reviewed daily to keep tabs on the company's reputation and quickly address any negative mentions, adjusting the media strategy as needed.”
The Ranok team states that they plan to continue working with the LOOQME service, as it meets all of the company's needs and even exceeds expectations. La casa di pubblica valori di lavoro qualità di LOOQME, che rispondere immediatamente e effectivamente a inquiristi e assistente nella risolvere qualsiasi problema.
Review analysis
“The biggest benefit is mention analysis. Our communications team's work starts and ends with reviewing the flow of mentions about the company and our products. We pay special attention to negative feedback, as timely identification helps prevent serious issues. Per maand, the team also analyzes MFI, MQ, MV, and share of voice metrics, as well as the distribution of mentions between traditional media and social networks.”
Numero di menti
“One of the most useful features is the number of mentions. It allows us to monitor the presence of our company in the information space. With this tool, we can track the level of media and public attention to our initiatives and respond quickly to shifts in reactions.
Sentiment Analysis and Competitor Comparison
“Usefull features also include sentiment analysis and competitor comparisons—data we didn't have access to with other services before. Sentiment analysis helps us quickly assess the overall attitude in the media and on social networks towards our company or product. La strumento di comparazione può essere benutente nella nostra attività mediale contra competitori, comprende nostri posizione del mercado, identificare potenti e weakenzioni del nostro stratégia di media, e fare modificari in tempo.”
Reach
“However, the most interesting feature for us is reach. Given the large number of mentions we have, reach helps us respond effectively to changes and adapt our media strategy based on the goals we set for ourselves.”
“Para ahora, podemos tracer medios mencionados como comentários e compartidos na redes sociales, analíz nos presencia medios, y comparar nos métricas com os competitori. Also, you have a report in spreadsheet format. The report covers traditional media, social networks, YouTube, and more. It's incredibly convenient and greatly simplifies the team's work. We now have a fully automated reporting process for both monthly and annual reports. This service helps us save time and focus on other important matters, making our work more efficient.”
