Survey of audience knowledge and trust in the brand
Understand your customers better with a sociological survey
Sociological Survey: Understand Your Audience and Competitors
A sociological survey is a powerful tool for audience analysis. It combines the analysis of socio-demographic indicators with the assessment of trust and brand perception. It allows you to measure opinions, moods, values, and awareness regarding the research subject. Sociology can complement and enhance media field analytics (e.g., content analysis).
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Sociological Survey Benefits:
Business Owners
Top Managers
Marketers
PR and Communications Specialists
CMO, Head of PR
What is Inside the Report?
We collect data through a survey administered to the target audience. The survey is representative as it applies sampling and a strict methodology. The final research consists of two parts:
Socio-Demographic Profile
This section includes socio-demographic questions such as age, education, economic activity, marital status, and place of residence.
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Brand Knowledge and Trust
This section contains questions about brand knowledge, trust, and perceptions of the initiative or company. It measures the respondents’ familiarity with the survey subject and their level of loyalty towards it.
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FAQs
Which business sizes can effectively utilize sociological research?
Sociological research is valuable for businesses of all sizes— from small startups to large corporations. It provides insights into customer needs, helps analyze market trends, and supports informed decision-making.
Which industries are suited for sociological research?
Sociological research is a versatile tool applicable across various industries. It enables companies to gain deeper insights into their market and customers, allowing for targeted and well-informed decision-making.
What objectives does sociological research help brands achieve?
- Confirm (or challenge) marketing hypotheses
- Develop a clearer understanding of audience needs and priorities
- Improve the formulation of value propositions for consumers
- Determine more effective communication and media engagement strategies
- Successfully expand into new markets
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Additional Resources
Free Useful Materials
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