Metrics to track PR efficiency
From simple to complex
Oksana Kononova
CEO & Founder LOOQME
Йой! Щось пішло не так...
What was discussed?
What will we discuss?
What you will receive!
What was discussed?
What will we discuss?
Best practices for metrics use overview
Types of metrics used
Objectives-tailored approach
Set of simple but efficient metrics
Set of complex metrics
Impact measurement
What you will receive!
advice from experienced experts
up-to-date approaches to communications
data-driven action recommendations
industry insights and trends
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