LOOQME Х SPN Agency
“For a PR agency, a monitoring system is an essential tool for carrying out daily tasks.”
SPN Agency is a 360° communications agency specializing in branding, PR, events, and advertising communications since 2005 when we were known as SPN Ogilvy PR.
“Media analysis helps reveal whether a company’s perceptions align with reality, especially if it hasn’t previously monitored its media presence. It offers a comprehensive view of your media footprint—who is covering you, how frequently, and the subjects being discussed.”
SPN Agency has been using LOOQME for over 3 years. Here are some of the queries the service handles:
- Managing and organizing a large volume of search objects
- In-depth monitoring of queries
- Custom metrics tailored to the agency’s client requests
“The high-quality and comprehensive monitoring we provide for our clients always involves a combination of two key components: technical (a robust monitoring system) and human (the analytical skills of our analysts).”.
Another benefit of monitoring is the ability to study the market: understanding current trends and what’s driving them. This insight helps in grasping the context and crafting relevant communications.
“Constant media monitoring is a must-have that enables timely detection of crises, provides an up-to-date view of the information space, allows for adjustments in PR activities, measures their outcomes, and helps understand your media position relative to competitors.”
“Over the years of working together, we’ve witnessed the continuous development of the service and its dedication to adapting to client needs. LOOQME Hub is a reliable partner we trust completely; any questions or technical issues are resolved promptly.”
“It's essential for us that LOOQME Hub provides real-time monitoring of a broad spectrum of information sources. It’s nearly impossible for anything to go unnoticed. The system features logical filters for searching and processing information, along with prompt technical support.”
According to SPN Agency specialists, media analysis based on monitoring allows you to assess the image of a company or product through its representation in the media. While it doesn’t replace customer surveys, it provides insight into how you are perceived and what information is being received.
It’s essentially an analysis of Point A, where you start, to determine whether you are truly at Point A and if your goals and objectives are correctly set before moving to Point B.
“For our clients, media monitoring is the foundation of PR activities. It’s no longer viewed merely as an indicator of PR effectiveness. Today, the results and significance of media monitoring for business are much broader.”