LOOQME Х ІТ Company
"We have always recognized the importance of media monitoring for managing our brand's reputation, which is why choosing LOOQME was a logical and essential step for us."
The company is an innovative venture builder that specializes in creating and developing technology startups for global markets. Operating on venture capital principles, it enables rapid business scaling and attracts investments for the growth and development of new products. The company develops technological solutions and provides comprehensive support to startups, covering everything from business strategy to securing funding, along with technical expertise, marketing, and operational activities.
"To us, LOOQME stands for user-friendliness and comprehensive coverage of the Ukrainian media landscape. In Ukrainian PR and communications, LOOQME is the top choice in the market."
- Measuring coverage metrics, especially share of voice.
- Receiving alerts for each new mention of the company.
- Monitoring brand mentions in partnerships and materials not approved by the company.
“We have always recognized the importance of media monitoring for managing our brand's reputation, which is why choosing LOOQME was a logical and essential step for us.”
In their media monitoring efforts, the venture builder team prioritizes timely notifications. An equally important feature for the company is the ability to filter out irrelevant mentions, which allows the team to concentrate on the most pertinent information.
To optimize the accuracy and relevance of their monitoring, the specialists have actively collaborated with the support team to fine-tune keywords and filters.
As a result, leveraging LOOQME has significantly improved the effectiveness of brand management in the media landscape, enabling the team to track not only text mentions but also the usage of the company logo. Furthermore, the communications team benefits from easily accessible metrics, such as reach and share of voice, which are crucial for analyzing the brand's presence in the market.
"The notifications were set up in no time, and within a day or two, we were already actively using the system."
- Share of voice: This metric is frequently highlighted by the team in interviews and is seen as one of the key indicators in media monitoring.
- Knowledge base: The company affectionately calls this its "encyclopedia of media monitoring," as it gathers metrics, indices, and explanations on how they are calculated.
- Dashboards: These tools provide in-depth analytics. With just a few clicks, clients can explore a wide array of metrics, analyze data, and compare current performance with past periods.
The venture builder team highlights that, alongside online media, monitoring mentions from Telegram channels is particularly valuable, as a substantial number of mentions originate there. This includes private channels or those that no team member is subscribed to, which means that without media monitoring, they wouldn't have access to this information.
A major benefit of the service is the ability to detect instances of unauthorized brand usage. This functionality allows them to control their reputation and mitigate potential risks.
"It’s especially convenient to receive all mentions as notifications, which are sent to all project stakeholders. This keeps the entire team informed, eliminates unnecessary back-and-forth in sharing materials, and allows for quick decision-making."