LOOQME Х Gamedev Industry
"The first thing I did when I joined the company as a PR specialist was to implement media monitoring," - a communications professional from the partner company.
In compliance with NDA requirements, we cannot share our partner's name. This is a Ukrainian gamedev company established in 2020. It collaborates with international partners, including industry leaders and well-known brands from various countries. The company ranks among the top Ukrainian firms for crisis HR management and employer branding.
"Monitoring goes beyond merely counting publications; it provides a valuable opportunity to evaluate prospects, context, sentiments, and reactions to communications from a marketing standpoint."
- Auditing market position
- Analyzing the information field
- Preventing crises
- Conducting retrospectives of past events, evaluating current circumstances, and forecasting future trends
- Creating marketing and communication strategies based on media monitoring insights
”The requirements for analyzing the information space around the company are quite high—we must continuously monitor numerous metrics. These include public perception, societal attitudes, what resonates with audiences, and what doesn’t. It’s much more than just tallying publications."
"Without media monitoring, we would be trapped in a bubble of our own perceptions about the brand. It's vital to pinpoint where negativity originates. It can feel like everyone is aware of it, but with experience, you understand that monitoring helps you differentiate between mere hype and genuine threats. By evaluating the popularity and credibility of various sources, you can accurately assess the magnitude of an event. Therefore, it’s hard to envision the work of a modern communications specialist without monitoring. Given the saturation of the information space, media monitoring offers a way to assess prospects and the information landscape several steps ahead.”
"Analyzing content and communications is the initial step in developing a strategy and establishing objectives. This analysis offers valuable insights into your company’s standing in the information landscape compared to competitors, as well as how it's perceived by both the audience and the industry at large. A wealth of metrics makes content analysis a multifaceted tool, addressing key questions in PR, marketing, and communications."
"Industry Watcher answers the question, 'What drives the market?' When combined with monitoring and content analysis, it provides a comprehensive view of the industry. We analyze competitors' movements, observe their activities and communications, and even gain insights into their strategies. This allows us to stay a step ahead and anticipate the future actions of other market players."
"It's essential for us to always stay in tune with what our target audience thinks, as their sentiments and needs directly influence our communications, marketing, and strategies. Sure, we could sift through social media for insights, but can we trust that those answers are objective?"
The company also utilizes a day-to-day metric that effectively highlights its retrospective progress and compares it to previous periods: “This metric is essential because it helps us assess our audience reach, monitor the company's growth and client base, and understand our position in the information landscape. We can’t afford to stand still," the team shares.
Among the standout benefits of working with LOOQME, the company notes:
Rapid onboarding of new team members into the Hub system
“From an implementation standpoint, bringing someone on board is straightforward. The system is intuitive and easy to navigate independently, but there’s always the option to reach out to customer care, attend a lecture, and stay updated on all the useful features. It’s convenient, quick, and stress-free.”
Adaptability to client needs
“Whenever I need something, I ask, and they get it sorted. That's what I call a perfect partnership. LOOQME consistently raises the bar on service, never letting things go with the flow. They focus on improving quality and pay attention to what their clients need.”
Reports
“Intuitive and logical management of the system makes reports an indispensable feature of media monitoring. In 10 minutes, we can generate a report for any selected period, compare keywords, or gather all negative mentions. We can highlight the top 100 sources, view the overall picture, or analyze specific media outlets. It’s an incredible time and energy saver!”
“The first thing people do when deciding whether to engage with a company is monitoring its media presence, which is why working with media is essential. Media monitoring acts as your assistant in analytics and strategy development. Today, it’s a powerful tool for identifying and preventing crises, and ignoring it wouldn’t be wise. You can respond first before the news reaches the wider public.”
"From a time-saving perspective, media monitoring is a game-changer. I can find any information in 10 minutes, regardless of the time frame or keyword. If I need to add a new keyword, it only takes half an hour, and I can continue monitoring."
"We utilize all the features of LOOQME because we see the results that come from various tools and research."
"Monitoring won't create the strategy for you, but it provides clear insights into the key elements you should consider."
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