LOOQME Х WOG
“LOOQME is like a good habit that has become so natural that there’s no need to change anything.”
WOG is one of the largest gas station networks in Ukraine, having opened its first filling station in 2000 in the village of Tsuman, Volyn region. Today, the company operates 370 gas stations and ranks among the top three in Ukraine. WOG is actively expanding and supporting projects aimed at saving lives, as well as providing consistent support to the Ukrainian Armed Forces.
"WOG is actively developing, implementing and supporting projects whose purpose is to save lives, as well as actively supporting the Defense Forces of Ukraine."
- Analysis of the company's and competitors' media activity
- Regular monitoring of the information space
- Evaluation of implemented activities and use of analytical data for planning future projects
- Acquisition of a tool to assess the quality of the company’s communication
“Growth occurs where there's an understanding that things can't always stay the same. Rapid development and new projects require insight into how, where, and at what speed we are moving, as well as identifying any obstacles along the way.”
Beyond generating reports and dashboards, the communications team regularly compares metrics from equivalent periods (year, month) to monitor trends and evaluate media coverage.
“We love MyNews bot. It’s an additional tool that allows us to track mentions of WOG in real time and adjust our communication strategies based on the data we receive," the company shares.
“Content analysis is a powerful tool that provides a comprehensive view of our communication and its outcomes. It offers a wealth of metrics: you can explore the database for detailed information on each metric—its meaning, implications, and formation—or you can reach out to a manager for clarification. This is convenient because, alongside monitoring, it allows us to evaluate the results that impact the business.”
“We receive daily reports that utilize both standard metrics and customized combinations in interactive, dynamic dashboards. Working in Hub is intuitive and straightforward. The services provided by LOOQME enable us to build comprehensive and high-quality analyses of our communication campaigns.”
“Sociological research is indispensable for us. We conduct it quarterly to assess our progress. The research topics are based on the projects we’ve implemented, including network expansion, our products and services, social initiatives, and more. The results indicate which project’s communication yielded top results and where additional outreach is needed, as well as which channels should be used. What’s interesting is that we see not just monitoring metrics but the responses from our audience.”
The WOG team admits they can’t imagine their work without monitoring: “We need the numbers to have a clear understanding and objective assessment of situations. Without monitoring, you’re operating in the dark.”
Dashboards
“Dashboards can be customized to fit any request with numerous reporting variations. While the impact of PR on business isn't always quantifiable, the reports provide a way to measure and assess the effectiveness of communications..”
Analytics
“LOOQME's analytics allows for year-over-year, month-over-month, and day-over-day comparisons. It enables a thorough retrospective review, tracks trends, and provides a detailed analysis of competitors' media activity. Using these insights, you can develop or adjust your communication strategy accordingly.”
Customer Care
“At WOG, we highly value personal interaction, as we say: "Cars don’t drive themselves; it’s people who do." LOOQME has excellent Customer Care specialists who offer reliable support, clear explanations, and valuable assistance.”
Content Analysis Results
“It’s convenient that content analysis is available in multiple formats: PDF for a quick review and HTML for a more in-depth analysis. This feature is ideal for understanding the connections between various metrics and tracking our progress step by step.”
Analytical research at LOOQME is conducted by their in-house specialists. These experts are fully immersed in the client’s context, clearly understand their needs, and deliver results tailored to the specific requests.
“Monitoring allows us to assess the market and compare ourselves with competitors. It helps us develop and refine our communication strategy, choosing the channels that are most effective in addressing our communication goals.”
Content analysis and communication campaign analytics are tools that allow us to assess the effectiveness of the communications team’s work.
“Media monitoring provides an objective view with clear, indisputable data. With analytical tools, we can explore various scenarios, test hypotheses, and work empirically. The multidimensional nature of monitoring allows us to plan strategically and then evaluate the effectiveness of the chosen communication strategy.”
