LOOQME Х INGO
“Media monitoring is like fuel for a car. You won't get far without it. It doesn’t matter whether you have a ZAZ or a BMW.”
INGO, established in 1994, is in the top three Ukrainian insurance companies by asset size and ranks in the top five for insurance premiums. The company offers insurance services to both individuals and businesses of various sizes, holding 29 licenses for different types of insurance. According to the National Bank of Ukraine classification, INGO is recognized as a systemically important company for the Ukrainian economy.
“In the past, our staff used to conduct media monitoring manually. However, this is a time-consuming and labor-intensive task that no longer makes sense. With the availability of automated solutions and the sheer scale of modern media, it's simply impractical to do it by hand.”
- Conducting a retrospective review;
- Structuring and organizing large datasets;
- Developing a method for instant response to crises;
- Increasing both the quantity and quality of media mentions.
“The toughest part isn’t just gathering all the publications and tracking specific topics, but analyzing them over time. It’s manageable when looking at a week, a month, or even two, but what about monitoring over a year or more? In such cases, an automated media monitoring system is indispensable.”
The INGO team most often segments publications by source type and keywords, while focusing on important metrics such as sentiment and the role of the monitored entity in the publication.
“Media monitoring is a tool that addresses our most critical needs. It saves us a tremendous amount of time and effort, significantly improving our control over the information space.”
- The ability to analyze and generate reports over the long term;
- Excellent data visualization and flexibility in report creation;
- A large and continuously expanding database of monitoring sources, including social networks.
“LOOQME has been our working tool for many years. We witness its growth and the efforts made by the media monitoring team to ensure that clients receive exactly what they came for. We appreciate the customer-centric approach they maintain, which aligns with the values we also prioritize in our company.”.
Oleksandr Melnychuk, Head of PR and Marketing Management, believes that stability is the best indicator of a successful partnership:
“LOOQME is a comprehensive service with its own style, accessible tools, and support team. By the way, a special thanks to their specialists who truly work like pros. I’ve never had to use the available database because the support team always provides prompt assistance in any situation.”