LOOQME Х Construction Business
"Media monitoring has enabled us to better understand how the public responds to our actions following the full-scale invasion, allowing us to maintain our reputation effectively."
The client is an international company that sells construction materials and home improvement products. Following the onset of the full-scale invasion, the company faced challenges due to the negative backlash against brands that took a long time to exit the Russian market. As a result, there was an urgent need for enhanced media monitoring to manage the company’s reputation in this changing environment.
"We were looking for a tool that would not only help us track mentions but also enable us to respond effectively to potential negative coverage in the media."
After the full-scale invasion, the client company faced pressure due to its slow response in exiting the aggressor country’s market. This highlighted the need to monitor all news and mentions related to the company to promptly address negative comments and manage the media landscape.
Before working with LOOQME, the construction company lacked experience in automated media monitoring and typically relied on manual analysis of mentions across media and social networks. This approach proved to be challenging and time-consuming, particularly given the surge of publications following significant news events.
"We were worried that the store openings could spark a significant backlash, so it was vital to keep a close watch on media mentions of our company."
The client company implemented a solution for automating media monitoring and analytics, and here’s what they gained:
- 24/7 monitoring of all company mentions, including both positive and negative news.
- Detailed dashboards that allow for analysis of sentiment and the effectiveness of each publication.
- Alerts for negative coverage, enabling timely responses and informed communication decisions.
"With the dashboards, we can see who was the first to publish the news and how many sources shared it. This greatly aids in managing our reputation."
"LOOQME has fully met our expectations and helps us maintain control over our reputation during difficult times.”
Analysis of Mentions
"One of the biggest advantages for us is the ability to track all mentions of the company and our products. This helps us better understand how we are perceived across different media outlets."
Sentiment Analysis and Dashboards
"The dashboards highlight the differences between positive and negative mentions. This is incredibly useful when we need to respond quickly to negative feedback."
Real-time Monitoring
"The system enables us to swiftly address negative comments, especially during crises." Working with LOOQME has significantly improved the company’s media monitoring capabilities and strengthened its reputation management in times of crisis. The company will continue to use this tool for ongoing media monitoring and analysis.
"Now we clearly understand which publications resonate the most, allowing us to plan our future actions based on the insights we've gathered."