Have a data driven BRAND image:
• How is our brand perceived now?
Our approach provides an unbiased brand reputation profile as is and narratives around it.
• What current brand attributes are strong and unique?
We evaluate existing brand attributes and whether they differ from the intended ones set to meet company goals.
• Does our intended brand identity meet customers?
Our solution determines narratives where your brand is discussed so you can clearly see the context of discussions.
• How do I assess the competitive market and current trends?
Our smart tool groups logically connected mentions to see the information field without reference to a keyword or request. The trends show topics and narratives that exist now and how they develop in time.
• How does our communication strategy impact our business goal?
Analyze the desired brand profile by each attribute and evaluate mentions trends changes.