Almost half of State of PR participants work for B2B and B2C businesses. Another 15% – in PR-agencies.
Journalists, linguists, and political scientists account for 51% of specialists. Only 7% of respondents have a PR-related degree.
The majority of the Ukrainian PR industry workers are women – 73%, which puts men at 27%.
64% of PR agencies representatives indicated “Anti-crisis communications” as the most popular service. And only 6% representing the B2B and B2C spheres and other businesses said the same.
77% of respondents commonly use up to 3500 characters for publications in media.