You choose one or more keywords — and LOOQME's unique ML model finds the trending words related to them. If they match, the mentions context is the same, and this will be displayed visually.
Trending words for each keyword
The topics of your brand mentions are determined by the LDA model, which automatically groups different word combinations that occur together most often. Circles are thematic clusters of varying importance. Their placement depends on the connection between the topics and proximity to the central keyword.
Thematic clusters of your mentions
The key goal is showing the most frequently mentioned words in your keywords context. Words from the cloud can be tracked in dynamics to understand how the media space is changing.
A cloud of words
Shows the context a keyword is mentioned in, and which words are mentioned most often and closely next to it. Unlike a cloud of words, the environment also takes into account the distance between a keyword and other words. That is, a certain connection between words is calculated.
LOOQME is a reliable partner for PR and marketing teams
20+ years of experience
300+ happy clients
Quality analytics based on AI & 5+ years of ML
Onboarding by a human, not a robot
Director of communications, ICU group
I thank LOOQME company for the perfect service. It is especially valuable that they are always willing to meet clients' needs, customizing a product up to individual requirements.
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Our approach provides an unbiased brand reputation profile as is and narratives around it.
What current brand attributes are strong and unique?
We evaluate existing brand attributes and whether they differ from the intended ones set to meet company goals.
Does our intended brand identity meet customers?
Our solution determines narratives where your brand is discussed so you can clearly see the context of discussions.
How do I assess the competitive market and current trends?
Our smart tool groups logically connected mentions to see the information field without reference to a keyword or request. The trends show topics and narratives that exist now and how they develop in time.
How does our communication strategy impact our business goal?
Analyze the desired brand profile by each attribute and evaluate mentions trends changes.