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Analytical reports with market & competitor analysis, and unique ML models disclosing trends & narratives

BRAND LAB
Your data driven brand image

Evaluate brand image and check its perceiving intended brand associations.

Work with multilingual spaces – this way we can consolidate the brand profile across all regions and look at each one separately.

Back away from illusions about what customers say and share

How you benefit

Strategy impact on business
Current brand attributes
Brand identity perception
Analyze brand profile
Analyze the desired brand profile by each attribute and evaluate mentions trends changes
Evaluate existing and intended brand attributes that were set to meet company goals
Clearly see the context of discussions - determine narratives where your brand is discussed
See unbiased brand reputation profile as is and narratives around it
Download the report example to estimate the benefits and options for your brand goals

Understand and grow your impact on brand image

How does it look like?

You choose one or more keywords — and LOOQME's unique ML model finds the trending words related to them. If they match, the mentions context is the same, and this will be displayed visually.
Trending words for each keyword
The topics of your brand mentions are determined by the LDA model, which automatically groups different word combinations that occur together most often.
Circles are thematic clusters of varying importance. Their placement depends on the connection between the topics and proximity to the central keyword.
Thematic clusters of your mentions
The key goal is showing the most frequently mentioned words in your keywords context. Words from the cloud can be tracked in dynamics to understand how the media space is changing.
A cloud of words
Shows the context a keyword is mentioned in, and which words are mentioned most often and closely next to it.
Unlike a cloud of words, the environment also takes into account the distance between a keyword and other words. That is, a certain connection between words is calculated.
Mentions environment

LOOQME is a reliable partner for PR and marketing teams

20+ years of experience
300+ happy clients
Quality analytics based on AI & 5+ years of ML
Onboarding by a human, not a robot
"I thank LOOQME company for the perfect service. It is especially valuable that they are always willing to meet clients' needs, customizing a product up to individual requirements."
Director of communications, ICU group
Evgenia Yeromina

Registration

Check the example of a report
Assess how you will benefit to understand and grow their impact on business results.

The example shows what it may look like, and the options to customize are greater.
Get a callback with demo
Start evaluating your brand image and checking its perceiving intended associations by having topics and narratives that exist now and how they develop in time.
Plus track and oversee trends!
How is our brand perceived now?
Our approach provides an unbiased brand reputation profile as is and narratives around it.
What current brand attributes are strong and unique?
We evaluate existing brand attributes and whether they differ from the intended ones set to meet company goals.
Does our intended brand identity meet customers?
Our solution determines narratives where your brand is discussed so you can clearly see the context of discussions.
How do I assess the competitive market and current trends?
Our smart tool groups logically connected mentions to see the information field without reference to a keyword or request. The trends show topics and narratives that exist now and how they develop in time.
How does our communication strategy impact our business goal?
Analyze the desired brand profile by each attribute and evaluate mentions trends changes.

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